Over the course of this challenging –– and at times heartbreaking –– year we have all been given the opportunity to reflect upon our impact on one another, our communities, and society. Banfield's annual Pet Healthcare Industry Summit is no exception. Our industry is currently facing two significant crises: the potential of a massive shortage in veterinary care providers by 2030, and the disappointing reality that our profession is one of the least diverse healthcare industries in the United States. Now is the time for leadership and action.

Today, as this year's virtual Pet Healthcare Industry Summit begins, I'm grateful to outline the new commitments from Banfield, our partners, and organizations across our profession. Through this unity, we can create substantive change, and continue to build on that positive momentum to impact society.

When I joined Banfield Pet Hospital I made it a priority to meet and listen to as many of our associates as possible. In my first six months alone, I visited 140 hospitals. And while I continue to spend time in our hospitals whenever I can, I also make it a priority to use social media to share, listen and engage with thousands of our associates daily on Instagram, Twitter and LinkedIn.

Last week, we announced a partnership with Appalachian State University to strengthen the pipeline of licensed veterinary technicians and create a more sustainable future for the veterinary profession.